Bridges Across the Ocean: Latin America’s New Curiosity About India
Insights from the 2025 International Perception Survey
Something is shifting quietly across Latin America. India — once a distant idea — is entering everyday conversations. In the 2025 International Perception Survey of 51 respondents, 33 say India will play an important or very important role in their country’s future. For a region looking for new partners, India is rising fast.
Where does this interest come from? Not from official campaigns, but from the digital world. International online media (24 respondents) and social networks (17) are the main sources shaping India’s image. Tech stories, global politics, festivals, and business news are steadily making India more visible — so much so that 38 respondents already describe India’s presence in their country as “remarkable.”
Perceptions are grounded but warm: 22 respondents hold positive views, while 24 are neutral — curious, open, and ready to learn more.
Cultural familiarity reveals two distinct camps.
· 17 respondents feel no connection to Indian culture.
· 17 others say they know India’s traditions or customs.
Yet both groups show interest — proving that curiosity does not require prior cultural ties.
Engineers, environmental specialists, students, and trade professionals appear especially attentive to India’s rise. For them, India is not an abstraction but a future partner in technology, environment, and global markets.
The survey captures a region slowly turning its gaze eastward. Not dramatically, not suddenly — but steadily. One perception, one news story, one online encounter at a time, a bridge between Latin America and India is taking shape.
Something is shifting quietly across Latin America. India — once a distant idea — is entering everyday conversations. In the 2025 International Perception Survey of 51 respondents, 33 say India will play an important or very important role in their country’s future. For a region looking for new partners, India is rising fast.
Where does this interest come from? Not from official campaigns, but from the digital world. International online media (24 respondents) and social networks (17) are the main sources shaping India’s image. Tech stories, global politics, festivals, and business news are steadily making India more visible — so much so that 38 respondents already describe India’s presence in their country as “remarkable.”
Perceptions are grounded but warm: 22 respondents hold positive views, while 24 are neutral — curious, open, and ready to learn more.
Cultural familiarity reveals two distinct camps.
· 17 respondents feel no connection to Indian culture.
· 17 others say they know India’s traditions or customs.
Yet both groups show interest — proving that curiosity does not require prior cultural ties.
Engineers, environmental specialists, students, and trade professionals appear especially attentive to India’s rise. For them, India is not an abstraction but a future partner in technology, environment, and global markets.
The survey captures a region slowly turning its gaze eastward. Not dramatically, not suddenly — but steadily. One perception, one news story, one online encounter at a time, a bridge between Latin America and India is taking shape.